Starting out in social media
Social media is constantly evolving and is here to stay…for the foreseeable future anyway! It can be a great route to finding new contracts and access to the latest industry news, available to you while you’re on the move. So don’t bury your head in the sand: find out how you can get started today and build your foundations in social media to propel your contractor career.
Sally Newman, Director of Marketing at Intouch Accounting, has written this blog for beginners. The social media novices who have resisted until now but know they can’t ignore it forever! My next blog will examine how you can harness the full potential of social media for your business in 2016.
1. Observe then contribute
If you’re nervous about how to get started on social media, watch how others do it first and get comfortable with the concepts. It can be a challenge to get your point across in a 140 character tweet or gauge the tone right for a LinkedIn post so don’t feel compelled to rush in on day one.
2. The complete picture
Before you ‘go public’ make sure your profile is complete for each platform – a decent, professional picture, correct spelling, clear and up to date information. It sounds obvious but still worth a mention here.
3. Don’t spread yourself too thin
Get familiar with where other people in your marketplace and industry are. You might choose to focus on one social media platform specifically to find work and another to keep up to date with industry news.
When it comes to contributing, you’re better off posting high quality content than just making noise for the sake of it. In a time-starved world, attention spans can be remarkably short and people will move on to the next post/tweet/update/share very quickly.
4. Public v private
Be selective about what the world can see. Depending on your line of business, you may choose to keep Facebook and Instagram for your private life and focus your professional life on LinkedIn and Twitter. Whichever way round you do it, be absolutely certain that whatever you want to keep private is just that. One misguided post on your Facebook account could dent your career – and once it’s online, it’s there forever.
5. It’s a two way street
Taking time to engage in other people’s posts can really pay off as your knowledge and valid opinion will be seen by all of their followers or connections. Know when to lead and when to follow.
While you digest all of this, make sure you connect with Intouch Accounting and be among the first to get the latest blogs, guides, motivation Monday or Friday humour posts. Whether you prefer Twitter, LinkedIn, Facebook or Google+, we’d love you to join us!
What social media platform works best for you? Let us know by leaving us a comment below or sending us a message on social media!
This blog has been prepared by Intouch Accounting. While we have made every attempt to ensure that the information contained in this blog has been obtained from reliable sources, Intouch is not responsible for any errors or omissions, or for the results obtained from the use of this information. This blog should not be used as a substitute for consultation with professional accounting advisers. If you have any specific queries, please contact Intouch Accounting.