Picture the scene: you’ve spotted a new contract that’s perfectly suited to your experience and skills, so much so that you could have written the contract requirements yourself. You know there’s a whole host of other contractors probably sat there thinking exactly the same thing, so now is the time to act.
But how do you go about letting the prospective client know you’re the contractor for the job, without sounding like a jerk? Jenny Winslow, Senior Marketing Executive at Intouch Accounting shows you know to blow your own professional trumpet, without making a racket.
Let’s start at the very beginning
If you were the one looking to hire a contractor, where would you go for information about that person? Your LinkedIn profile and personal website hold the most value when it comes to self promotion, so ensure both (should you have them) are up to date and showcasing your skills, talents and latest work.
It’s your space to use as you please, so state the facts and what you brought to previous positions. Afterall, this information is the ‘bait’ on the hook which will catch you an interview.
Gauge whether a personal shout-out is appropriate
Once you’re in an interview, timing is everything. If the interviewer asks you specific questions about a previous contract or skill, you then have free rein to talk about anything and everything to do with it. You will be expected to show passion for your previous work and pride in your achievements where you’ve excelled, so don’t ever feel embarrassed about letting your interviewer know this.
But remember! Whilst it’s good be proud of your work and achievements, gushing about them unprompted can make you sound arrogant. Wait until the time is right to showcase your talents, or you could be seen as steering the interview without meaning to.
When promoting your self worth, it’s important to focus on your own personal development rather than demonstrating how your skills outweigh those of your peer group. Whilst most Limited Company contractors work solo, you will be expected to work well with the client, so resist the urge to showcase how much better you are than other contractors, as this will expose a lack in ability to work as a team.
Have a wingman
If you heard someone singing their own praises you’d change the channel pretty quickly, but if someone else was doing the singing you’d be more likely to listen. Especially if the singer was someone with a position of authority, such as an organisation’s MD or Project Manager, that had personally worked with a contractor.
When a contract is coming to a close, be sure to ask your client for a testimonial which you can share on your LinkedIn profile or personal website. Word of mouth recommendations are powerful tools, so be sure to ask for one.
Finally, don’t talk yourself down!
Whilst being too enthusiastic about your skills can make you sound big headed, being too quiet can show signs of shyness, a lack in confidence or even disinterested in the contract or industry as a whole.
To find that happy medium, make sure you make balanced statements that highlight both your strengths whilst acknowledging your flaws. Whilst you might be the rock star of contracting you are also human, so celebrate your wins where appropriate and accept your failures within reason.
Like this kind of advice? Our Personal Accountants offer unlimited advice and support on all areas related to Limited Company contracting. If you’re missing that level of personal service from your current account or want it from the offset, speak to us today about becoming an Intouch client.
This blog has been prepared by Intouch Accounting. While we have made every attempt to ensure that the information contained in this blog has been obtained from reliable sources, Intouch is not responsible for any errors or omissions, or for the results obtained from the use of this information. This blog should not be used as a substitute for consultation with professional accounting advisers. If you have any specific queries, please contact Intouch Accounting.